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Whether you're just starting out as a freelancer, or already established and looking to grow your business, knowing how to market yourself as a freelancer is vital.
It takes skill to learn how to market yourself as a freelancer, in this blog you will discover 5 ways of working, read on.
Networking is a top priority for any freelancer. Start by reaching out to your circle of family, friends and professional contacts: let them know what you're doing, and don't be shy about asking them to pass on your details to the people they know in turn.
Introduce yourself to local businesses and attend industry events. Focus on making a good first impression, but make sure to mention what you do - and hand out as many business cards as you can.
Collect all the business cards you receive in turn. Make a record of email addresses so that you can follow up initial contacts with a proper, well-crafted introduction.
Online business directories allowing freelancers to list their details are today's equivalent of a card in a shop window, or a Yellow Pages listing.
Take time crafting an 'elevator pitch' describing your services, then add your details to as many directories you can find that are appropriate for your business - sites tend to cover a particular geographical area or type of work.
Keep your entries up to date, and make a record of where new clients come from so you know which ones are working best.
Linking the directory entries to your own website gives you more freedom and control over how you present yourself. You don't have to be a web guru - many web service providers offer professionally designed templates you can customise.
Also, set up a page for your business on Facebook and a profile on LinkedIn. Sign up for accounts on social media sites such as Twitter and Instagram where you can post regular news, pictures and videos of your latest projects.
It's important to ensure all these different aspects work together smoothly. A clear and consistent brand helps unify everything, so an appealing logo that captures the spirit of your business is vital. Use it across your online presence and on business cards, cost estimates, quotes and invoices.
If design isn't your strong point, look for a local business or freelancer. Don't settle for anything dull, amateur or old-fashioned!
No one likes working without getting paid, but if you have free time to spare at the start it can prove worthwhile in the long term.
Consider volunteering your skills to charities and non-profit organisations. Getting involved in your local community is a great way to meet prospective clients and build up a positive reputation for your business while developing your portfolio.
Giving talks about subjects in your field and contributing articles to local newspapers also gets you known, as does being active on online forums and writing blog posts.
Make sure your contributions contain a link back to your own website where anyone interested can find out more about you - and how to hire you!