or
And share with your friends
Having a trustworthy brand is one of the most important aspects of any business. Having a brand strategy is vital to your business’s success. In building a brand, you will learn how to freelance like a professional in no time. Remember your brand is your promise to your customer. In the second part of this series, we will discuss branding options and highlight how to get your name out there!
A client can detriment a lot about you and your business. Including what to expect from your service and whether or not it is competitively priced.
Photo by JESHOOTS.COM
You’re a professional now, think smart a business is also a brand. A brand that you’re going to have to sell while you’re learning about freelancing. Think about what defines your brand against the competition. Are you slightly eccentric? Do you always make deadlines? However, many desirable attributes you can think of put them out there.
I. Put your stamp on your professional life. Business cards, website, CV and new clients should all know who they’re dealing with.
Here are some more examples of developing your brand:
When you start, you may not have a massive backlog of work. Since you’ll be building a portfolio of work along the way, you should seize every chance you get to show your stuff. You can always work for a cheaper rate to get some experience under your belt or for free if it comes to it. While beggars can’t be choosers, a freelancer will sometimes start as a beggar.
Create whatever you need as you learn how to freelance. A website, a LinkedIn page, Tumblr, Instagram, everything you can. The easier you are to find, the more likely you are to be noticed. When applying for jobs or sending out CVs be sure to add links to wherever you’ve based yourself, making it easier for clients to check out your portfolio.
I. While you won’t be making a lot of scratch at the start, any work/experience can be used to buff up your online numbers.
It helps to be competitive and driven before and after you’ve been learning how to freelance. While you may have an excellent online presence, you’ll still need to put the work in. Set a target for jobs to apply, then double it once you’ve achieved it.
Are you looking to join a freelance website? Sign up today and start creating your personalised portfolio.
Share with
